12 Dec 2011

The Sport Store of New Balance, New York

The Sport Store of New Balance New York
The Sport Store of New Balance New York
This retail sport brand sure has a 105 years long history. Designed by Perkins + Will, the New Balance prototype store that located in New York’s Flatiron District has the idea to make a store that consist a herritage an yet a modern and high-tech atmosphere. The building exterior itself with exposed brick is quite enough to symbolizing heritage itself.

The Modern Sport Store of New Balance New York Design
New Balance night exterior
The Unique Sport Store of New Balance New York
New Balance night corner
New Balance Store
New Balance fixtures
A 60 feet drop down ceiling was made from the front to back, like a written history from their oldest products to the newest ones. A dark general ceiling does exposed and focused on the products displayed. 
New Balance New York Store Design
New Balance interior
New Balance Store Design
New Balance running track
This store even has a 50-foot running track with the same material that used for Olympics tracks. You can try the products in here or maybe you can pose while your friend taking your picture of you crossing the finish line. For more information about this retail sport store please visit here.