30 Aug 2011

Adidas corner inside JJB Sports


The Adidas sport corner by d4r inside JJB Sports. The design is somehow a bit different from their regular stores that tend to have black as their dominant color. Here, everything is reversed, white is the dominant color, maybe as a consideration as the brands displayed here is not only for adidas.

Curved lines shaped the fixtures. Some fixture stands out on the upper side works like a hanging ceiling for customers who want to try the product they fancy at. On the floor, pattern are made just like in the sport field, by delivering lines like a half circle on the basketball court.

Found them here.