12 Jul 2011

Fido, Toronto

The concept for this electronics store is to enhance the customer experience, improve operations and better define its brand image. For a glance, Fido is an out of the box for typical electronics store. While others are full with bright lights all over the store, Fido comes with different approach. The use of spotlights rather than general lightning give the merchandises a more attractive looks.

The white panels brick-like wall drawing customers to Fido phones and services, while the black color walls combined with wood flooring give the store a more classy looks. The white drop ceiling with a dark background gives a nice direction from front till end of store.

Architect : STOA Architecture, Montreal
Design : GHA shoppingscapes, Montreal; Paola Marques, senior designer; Oxana Boriak.

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