1 Jul 2011

C&A, Sao Paolo, Brazil

In this store, C&A has formulated a new concept, transformed into a more classy store along with the mall upper-scale. The store has a spacy environment, giving the consumers a comfortable space to move around while looking for a new fashion in a glamourous environment.
The details at the ceiling like hanging light bulbs in the store entrance provide a sense of like entering the world of entertainment. A -mostly- white polished floor consolidates the glamourous image that are created inside the store.

A spiral stairs with yellow dramatical lights at its background makes an eye catching subject, makes the consumers aware that this store has extra stories above.
The double divider in the lingerie area make it a semi private part of the store. While the kids area is equipped with a play area.
Design by Chute Gerdemen, Columbus, Ohio
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