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| The Sport Store of New Balance New York |
This retail sport brand sure has a 105 years long history. Designed by Perkins + Will, the New Balance prototype store that located in New York’s Flatiron District has the idea to make a store that consist a herritage an yet a modern and high-tech atmosphere. The building exterior itself with exposed brick is quite enough to symbolizing heritage itself.
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| New Balance night exterior |
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| New Balance night corner |
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| New Balance fixtures |
A 60 feet drop down ceiling was made from the front to back, like a written history from their oldest products to the newest ones. A dark general ceiling does exposed and focused on the products displayed.
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| New Balance interior |
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| New Balance running track |
This store even has a 50-foot running track with the same material that used for Olympics tracks. You can try the products in here or maybe you can pose while your friend taking your picture of you crossing the finish line. For more information about this
retail sport store please visit
here.
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