Adidas corner inside JJB Sports

The Adidas sport corner by d4r inside JJB Sports. The design is somehow a bit different from their regular stores that tend to have black as their dominant color. Here, everything is reversed, white is the dominant color, maybe as a consideration as the brands displayed here is not only for adidas.

Curved lines shaped the fixtures. Some fixture stands out on the upper side works like a hanging ceiling for customers who want to try the product they fancy at. On the floor, pattern are made just like in the sport field, by delivering lines like a half circle on the basketball court.

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Adidas Store

Adidas, one of the leading brands in the world of sport, featuring the sportsmanship in their stores. Three light strips that stretches from the shopfront into the store reflecting the adidas logo itself. A very strong brand image and applied in an interesting interior design. And this has made it a special feature in their stores.

Three white stripes, it’s adidas for sure.

Black and white, is the dominant color in the store, reflects the colors in the adidas log. In terms of lighting, the store tend to be dark as a whole but provide adequate lighting on the merchandises which make the goods more attractive.

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